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The Children's Health Insurance Program, health creditable coverage means coverage under a group plan health insurance or other to provide access to medical
I don't understand what the message is here. How does a balloon stuck in a tree and a dropped ice cream cone correlate to what your product is? Other than it being implied that a child had these things at one time or another. I'd completely scrap this and go back to the drawing board.
What is transmitted is a consequence, as something as harmless as an ice cream or a balloon, can become dangerous if the child tries to climb the tree or slips on the wet floor, is why we must be insured because accidents can happen ... if you think like a child would be logical to continue playing even gelato, balloon are the way photography has
The basic idea is really good but these visual are too vague and mundane. There are million reasons why a balloon woudl get stuc k in a tree or an ice cream dropped on the floor. They don't evoke something really tragic or serious. A wrecked toy car would be more telling.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Before the concept was explained, I read these quite differently -not focused on the consequence (which is not very clear) but just as those sad little things that happen to kids all the time. And, read that way, I think it's actually quite good, but more along the lines of "insurance adapted to kids" by childishly exaggerating the accidents that can happen. Takes away a bit of the "serious" and "tragic" but I think that with the right line it'd work...
EDIT: I admit I didn't read the health-insurance part. That changes things a bit...
I read this sort of the same way. I figured a headline/tag would read something like "You can't protect them from everything, but you can try." Insert crappy long form insurance copy here*
The consequences is what you imagine then, if a toy car is more direct, .. but is not subtle, like the last post are things that sadden own readings are actually different from a trigger where you can imagine a child beyond an image problem
a lost balloon and a dropped ice cream isn't really going to prompt parents (the ones seeing the ads) to take out health insurance on their behalf. The call to action is extremely weak imo...
now, if you were to show a child climbing a skyscraper to retrieve his balloon with a different strap line, something along the lines of "don't underestimate your children" but not that...youd have an ad.
Idea is great but visuals are not clear enough, I believe that if a small caption were to be added you would be able to fix this issue and have 2 great campaigns going for you.
Just my two cents.
Albert T. Mansfield
good thinking, the idea is there, just have to rethink the execution, need something more powerful
i think the execution needs to be diffrent.
your ads are pretty naked. leaving the costumer to wonder.
For this campaign, I think the basic idea is good. The balloon stuck in the tree and an ice cream dropped on the ground might be refer to children need help and need the society to care about them. In fact, I don’t really understand the meaning of these two photos without understand the concept first. A balloon stuck in the tree can happened by a lot of reasons, not only caused by children. The reason that happened to ice cream is same as the balloon situation. The concept is about the children health insurance, the balloon stuck in the tree and ice cream dropped on the ground can refer to child but not effective enough. This campaign is not direct enough to the audience. They might can add an actual kids into the image. For example, add a crying kid into the balloon one or add a sad kid into the ice cream one. With the actual children, the audience can easily understand that these kids need help and care. That can point out the children health insurance. Children might hurt by trying to reach the balloon which is stuck in the tree, and then the children fall down from the tree. Children might slips on the floor because the ice cream and hurt. In this situation, we need the children health insurance. The idea of this campaign is good, just need a little bit edit or change. That will let this campaign become better.