Pls Feedbacks for Organionut ad

Hello Guys,

I am working on an Ad based on the benefit of eating walnut.I had done some research and found out that walnut has Omega 3 fatty acit and consuming Omega 3 boost your brain function / makes you intelligent. I came up with the idea of Physic formula.
Physic is complex to solve and it requires sharp minded person to solve the problem. I am trying to convey the message through physic formula " Food too rich in Omega 3 = sharp brain

please give me feedback...any recommendation to make some changes.

thanks.

Pls Feedbacks for Organionut ad

7 comments

delhite's picture
delhite
35 pencils

The copy says --

Eating just as much as 25 g each day provides about 90% of RDI (recommended daily intake) of omega-3 fatty acids can boost your thinking and memory. it also sharpens your brain

Shawali's picture
Shawali
8407 pencils

Happy to see someone following the right process and doing actual research on the product before any creative ideation.

That being said, I think this ad doesn't work, for two main reasons.

First, the equation idea is old as hell, and it's been used over a wide array of clients. Here are a few exemples; http://tinyurl.com/q5upmme http://tinyurl.com/qctj94d http://tinyurl.com/oclo9yl

Second, your equation is a bit too literal hence too complicated. I suck at mathematics and I have no idea how to read it. I just get the omega 3 thing, but that's it.

I think you need to reconsider your creative approach and find a more original strategy. You already have the USP, it shouldn't be too difficult to find something creative.

Good luck!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

jteslik's picture
jteslik
1391 pencils

I like the nut-brain visual, I think you might be able to get away with that, plus a witty tagline. Then copy at the bottom ties it together. Not sure how you campaign this out, but it could be a decent one-off.

certaintly's picture
certaintly
4056 pencils

yea, the nut brain would be the same idea, but told much more concisely.
unfortunately, that has also been used way too many times..it's nothing new.

jteslik's picture
jteslik
1391 pencils

Good call. Didn't realize this was everywhere already. In that case, gotta start from scratch; nothing is usable here.

delhite's picture
delhite
35 pencils

thanks for the input guys. Can someone give me a good suggestion what should I do / How should I start...any good way to tell the message " eating walnut boost your brain fuction and increase your memory.

thanks

shanuea's picture
shanuea
783 pencils

If you can come up with a fresh spin on the walnut / brain correlation it could still work. I don't know that its been used in advertising that much - it's just that everyone knows walnuts look like brains and are therefore good for brains (Like kidney beans look like kidneys and are good for kidneys etc etc)

At the moment you are just repeating the obvious. Give it some wow factor and it may transcend a not so original concept. Or introduce a different element to give it a more original spin (you've kind of done that with the math thing but as Shawali says that's used all too commonly also - so you've got two obvious connections going at the moment)

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