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ad for bike locks

just an idea for bike locks: to leave this kind of cards near unlocked bikes with this note and a link to bikes store or website

shanuea's picture
shanuea
Activity Score 781

It's cheeky.

To be honest I don't see many bikes in the street without locks.

jteslik's picture
jteslik
Activity Score 1393
certaintly's picture
certaintly
Activity Score 3994

instead of a neatly folded, printed note, it should be a a handwritten, scrap of paper. stuck maybe in the wheels.

anyway, i dont feel like the idea is very strong.
i mean, it's like showing you dont really need the lock...

maybe show the same picture but without a bike and just a note from the thief?

shanuea's picture
shanuea
Activity Score 781

Oh I thought this was a guerilla campaign, not a print ad.

This would actually be an fun product for a third spec ad workshop (though the first two weren't resounding successes)

jteslik's picture
jteslik
Activity Score 1393

It is guerrilla. Gotta include a coupon or some kind of brand on there, though. Generic message isn't really selling anything.

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