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just an idea for bike locks: to leave this kind of cards near unlocked bikes with this note and a link to bikes store or website
To be honest I don't see many bikes in the street without locks.
Reminds me of this:
Always makes me laugh.
instead of a neatly folded, printed note, it should be a a handwritten, scrap of paper. stuck maybe in the wheels.
anyway, i dont feel like the idea is very strong.
i mean, it's like showing you dont really need the lock...
maybe show the same picture but without a bike and just a note from the thief?
Oh I thought this was a guerilla campaign, not a print ad.
This would actually be an fun product for a third spec ad workshop (though the first two weren't resounding successes)
It is guerrilla. Gotta include a coupon or some kind of brand on there, though. Generic message isn't really selling anything.