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Destroys all germs
Art Director: Elie Kanaan
Copywriter: Elie Kanaan
I don't mind this idea. The art needs work, but I think it's kinda interesting. Feels like it's one of those first ideas, though.
simple and spot on. I like!
EASLY UNDERSTAND...I LIKE..
Resonance Concept & Designs, DLF IT PARK Chandigarh (India) 160101, M : +91 97802 72234
I see this as an embryo of an idea. It needs to be pushed way further than that.
Like Justin said, it's very much a first idea.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
this is gonna need an absolutely amazing execution to work.
it will all depend on the art.
conceptually this is very weak.
very boring. so already, it's not portfolio worthy (unless youre an AD and can execute it brilliantly)
Generally speaking, hand sanitizer is one of those products that you don't necessarily want in your book. Just been done to hell. I kinda like the execution, but I'm not sure what you do with it aside from this. Can you campaign it out? Also (well that was quick), why this product instead of Purell? And how is the tagline unique to your brand?