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Save Paper, Save Nature
Agree, not clear. It's just stating the obvious without any real hook.
"Let's poop in the wood" is all I get from this.
Just saying "save paper" won't accomplish anything. It requires a much more broad and creative strategy to convince anyone to do something about it.
As always, stay away from this type of ads as far as you can.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094