Clever Marketing by LG

LG is using electro hip-hop artist Pretty Lights' music video "Around the Block" as a promotional medium for their newly launched 21:9 UltraWide IPS monitors. Great music and focus on the monitors shows effective utilization of the medium.

So what's your opinion on this campaign? Is it prominent enough to appeal to you?? And any other indirect marketing campaigns like this that you have come across?

1 comment

littlechamp's picture
littlechamp
5 pencils

seems like LG is into collaboration with artists for the past couple of years. this time lg just revealed a Minibeam promotion video in US and hit 2.6 mil view in a week. http://www.youtube.com/watch?v=T7XzyZB6WEM

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