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smoking accelerates journey to heaven
I would start smoking by reading this, because it does not really sound like a danger. I think that when is about tobacco and smoking, the messages should be as tough as possible in visual terms. Heaven is a too nice word to be used and the visual is quite neutral.
This would only sell in some Islamic countries, where good men are rewarded virgins in heaven.
Not another smoking kills advert. We got it already! Teach the consumer something they didn't know about smoking, don't regurgitate everything that has been done for the last 20 odd years.
Very nice, keep it up
I love CSR and PSA campaigns, gives you freedom to imagine and think of others.