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Plzzzzzzzzzzz comments..... to improve....
I don't really get the heaven thing. Going to heaven is a good with whereas smoking is not. In my opinion it not clear whether or not smoking is a bad thing
You're missing an idea here. The cigarette looks more like a coffee cup.
And I agree with Maxime, the heaven thing is a bit contradictory, on top of being really cheesy. This ad is just too generic..
As always, my advice is to stay away from this type of ad or campaign. 99.9% of whatever you could think of has probably been done a thousand times before.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Start with determining a focal point! is "Journey to Heaven" the most important message in this ad?
It seems you have an attachment to the idea of smoke looking like clouds.
The Heaven thing doesn't work, you're not making me think differently about smoking. None of this ad works. Get rid of it.
I know it's hard to let go of an idea we're attached to but this really is not going to get you anywhere.