Problem: Maaco had minimal social media presence and needed a new way to reach potential consumers.
Consumers simply tweet pictures of their damaged vehicles to @maacover where an official "twestimator" reviews each photo. They are then quickly tweeted back a rough estimate of what it might cost to fix the damage as well as a link to their local Maaco and a coupon for 10% off repair services.
Advertising Agency: Pitch
Executive Creative Director: Xanthe Wells
Creative Director: Julie Gordon
Senior Copywriter: Scott Hanson
Senior Art Director: Sheldon Melvin
Account Director: Sujei Sierra
Account Supervisor: Erin Shanahan
Account Executive: Natalie Holloway
Project Manager: Amanda Rackley
VP/Agency Executive Producer: Spiro Kafarakis
Digital Producer: Andrew Daulton
Production Business Manager: Lupe Ramos
SVP Operations: Pej Sabet