22nd anniversary newspaper

'Salute to the seekers of deep truth'

Advertised brand: Bank Asia
Advert title(s): 22nd years anniversary of Daily Star
Headline and copy text (in English): Salute to the seekers of deep truth

Advertising Agency: Name, City, Country: Madonnad Advertising (a
dentsu associate), Dhaka, Bangladesh
Agency website: http://
Creative Director: Indroneel
Art Director: Mehedi Hasan
Copywriter: Nusrat, Amin
Illustrator: Sourov
Additional credits:
Published: Month, Year: 17 March, 2013
Short rationale (optional):

shanuea's picture
Activity Score 781

Wow a lot of people worked on this.

It doesn't make sense. Is it about the newspaper or about Bank Asia?
They don't write newspapers with pen's these days so the visual becomes weak.

Overall its a fairly confused message that takes effort to get, and considering there's really nothing appealing about the image or the message I don't think anyone would bother trying to work it out. A page turner.

mehedihasan's picture
Activity Score 20

my friend, pen is basic fundamentals to write and strong arms to express people voice for a journalist, thats why i think its better to use pen than keyboard button. thanks

shaikh mohd. mehedi hasan
art director
madonna adv. (a dentsu asso.)

Shawali's picture
Activity Score 8442

Yeah, I'm always amazed that it takes a whole agency to come up with something that bad.

Terrible Photoshop, cheesy copy writing and boring idea.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

jteslik's picture
Activity Score 1393

I thought your image was going to be a sword and shield type of thing with the lens and the pen, which actually might have been kind of cool. I guessed wrong. Also, the copy is really, really bad. The phrase "to question the questions" just makes my brain hurt.

Aminullah Babu's picture
Aminullah Babu
Activity Score 6

combination of pen & lens, nice idea.......... good work

Shawali's picture
Activity Score 8442

Dude, you're really not helping.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!