Comparative advertising

Hi,

For my Bachelor's thesis I am doing research on comparative advertising. I wonder if there is anyone who knows some comparative commercials that I can use for my research?

I am looking for commercials in which one brand is compared with the another brand. Ideally I would use commercials of brands that are unknown in the Netherlands.

Thank you

1 comment

johnlaswell22's picture
johnlaswell22
13 pencils

Hi Irisk,
Hope your research is going well. The most popular comparative spot I know is Pepsi vs Coca Cola: http://www.youtube.com/watch?v=IVndvFoQt34 and http://www.youtube.com/watch?v=muH-zcOYnFc But I am positive the brands are known everywhere. :) Another classical case study may be O2 v Hutchison. But overall, I don’t think there are many comparative ads in Europe because of the EU legal directives on mentioning the name of another products in a spot.

Cheers!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments