Comparative advertising


For my Bachelor's thesis I am doing research on comparative advertising. I wonder if there is anyone who knows some comparative commercials that I can use for my research?

I am looking for commercials in which one brand is compared with the another brand. Ideally I would use commercials of brands that are unknown in the Netherlands.

Thank you

johnlaswell22's picture
Activity Score 13

Hi Irisk,
Hope your research is going well. The most popular comparative spot I know is Pepsi vs Coca Cola: and But I am positive the brands are known everywhere. :) Another classical case study may be O2 v Hutchison. But overall, I don’t think there are many comparative ads in Europe because of the EU legal directives on mentioning the name of another products in a spot.