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I fail to see what any of this has to do with Nikon and taking photos. theres just not enough connection. The same kind of idea would work with someone holding up a camera to take a photo with the lens cap still on.
Yup, I don't get it either. And why a giant violin?
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It's a bass. But i sure don't get it either.
EDIT: Or cello? I have no idea what's going on. If that's a cello, that's a very tiny man.
No trust me, it's a magnified violin.
EDIT: Nvm, you're right. Neck's too fat. Well in that case it's a VERY tiny man.
:) He is holding it in wrong way. The strings are on the other side. He is having a very good instrument, but doesn't know how to use it.
Ok, I really didn't get that.
And what is the link between the cello and a camera? Why not directly put a guy who holds his camera upside down? It wouldn't be very funny either, but at least it would make sense.
Or scrap the campaign. People who own expensive cameras aren't completely inept at photography. I know this is an exaggeration, but I don't think I would liken my target market to a brainless cellist.
I think I get it (kind of): the man doesn't know how to "use" his instrument. The photographer must know his camera. Studying at Nikon School. I know it's still dumb.