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Shampoo Idea

Just an idea... if you use my shampoo your hairs will be silky and smooth.

Shampoo Idea
jteslik's picture
jteslik
Activity Score 1393

Not a terrible idea. Probably better if you use a celebrity like Bob Marley. Would have to be some tangle-free formula of a particular brand. Also, there's probably a better way to say tangle-free than just doing it with hair. It leaves a lot of room for visual metaphors. Don't be afraid of copy either.

Last thing I'll say is that you SHOULD pick a particular brand to work with. It gives you a chance to actually do product research instead of just executing. Everything you create should be based entirely in strategy for your specific brand. The idea is to create a voice for your brand that they can OWN. Simply creating a generic shampoo ad is not how to do this; you could put any logo on it, which means it's not a unique enough brand strategy.

tickey's picture
tickey
Activity Score 46

Thanks very much for your great reply and valuable suggestions, which really matters for someone like me. Thanks again.

certaintly's picture
certaintly
Activity Score 3994

i dont see a concept, just a quick visual resolution

Dewdrop's picture
Dewdrop
Activity Score 60

I need that shampoo.

citizenzen's picture
citizenzen
Activity Score 20

While the concept has possibilities, I wonder about how your audience would react to the image. You're most likely selling this product to women. Can they relate to a scraggly, hirsute man?

Mayedo's picture
Mayedo
Activity Score 134

I agree with citizenzen. Not sure if I would proceed with this particular idea.

S Maye

MindDrift's picture
MindDrift
Activity Score 1170

What am I missing here? Is this a print ad or what? What's the idea? An indian man with straightened hair?

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