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Such ad does in both percpective sells and award.
Agency : INTERFACE
City : MUMBAI
What do you like so much about this ad?
I find it pretty blend and boring, despite that semi witty line to describe the assist car.
It certainly does not sell anything or win any award.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Hi Shawali. Actually this is not a creative idea but an attempt of truth in the guise of advertisement which took place last year in F1 race in India. A smart way to promote a strength of a car.
Reminds me of the VW "What does the man who drives the snow plow drive TO the snow plow?"