Easyjet (new)

What you think?

Can work?

Easyjet (new)
Easyjet (new)
Easyjet (new)
Easyjet (new)
Easyjet (new)

15 comments

shanuea's picture
shanuea
783 pencils

No, can not work.

It requires the reader to invest too much time with very little payoff - i.e., it's stating the obvious.
Also the copy is grammatically wrong.

diabili's picture
diabili
539 pencils

Yes I understand what you say...

The copy "Because travelling is to go back" no?

Ok, and if I simplify the ad, with less images, can work?
what you think shanuea?

mattndan's picture
mattndan
953 pencils

You're not really saying anything with this ad. I know what happens when I go on holiday, you don't need to show me this with pictograms.

diabili's picture
diabili
539 pencils

'll improve the copy but what you think of the concept now...better or no?

WireDino's picture
WireDino
237 pencils

Cool art. But what do I know?

diabili's picture
diabili
539 pencils

Anyway! Thanks Dino;)
We know a little, but we are here to learn, learn learn and improve.
The big fight..hehhe;)

certaintly's picture
certaintly
4052 pencils

i like the concept of the first one.

it should be "there and back" instead of "go and back"

the image of the first one doesnt say anything for me. you just show a couple traveling. i dont see any real benefit.

I also like the concept of the second one, but i dont like the copy. the image works, but i think the art could be refined.

the copy of the second one is no good. i think it could be something funnier, cheekier, cleverer, newer. but with the same message.

diabili's picture
diabili
539 pencils

Hi Certaintly, thanks for your time and tips I appreciate;)

I´ll improve the copy, and the art..see you soon:)

mattndan's picture
mattndan
953 pencils

You're still not persuading me to fly with easyJet. This could be for any low budget travel company, basically all you're saying is travel to Paris to patch up my broken relationship.

Think about WHY people travel, what the benefits to me as a consumer are. Why fly instead of take the train? Why fly easyJet instead of BA? Why go on holiday at all instead of staying at home?

diabili's picture
diabili
539 pencils

I understand what you say...
Thanks for your tip;)

adri10288's picture
adri10288
339 pencils

2nd ad is a lot better. And 'We make happy people' is a lot better than 'We make people happy'...First ad on the other hand needs a new payoff line of copy. 'There and Back' implies that they've returned to their original destination which they are not really doing right.

prasadrishi's picture
prasadrishi
115 pencils

I think, it needs a re-look on the whole.

diabili's picture
diabili
539 pencils

Thanks for your tips...guys.

diabili's picture
diabili
539 pencils

Hi guys.

What you think about last two.

Principally about art direction?

And thanks for your feedback ;)

diabili's picture
diabili
539 pencils

The last is under development. First idea....
What you think?

Log in or register to post comments