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Easyjet (new)

What you think?

Can work?

shanuea's picture
shanuea
Activity Score 781

No, can not work.

It requires the reader to invest too much time with very little payoff - i.e., it's stating the obvious.
Also the copy is grammatically wrong.

diabili's picture
diabili
Activity Score 543

Yes I understand what you say...

The copy "Because travelling is to go back" no?

Ok, and if I simplify the ad, with less images, can work?
what you think shanuea?

mattndan's picture
mattndan
Activity Score 953

You're not really saying anything with this ad. I know what happens when I go on holiday, you don't need to show me this with pictograms.

diabili's picture
diabili
Activity Score 543

'll improve the copy but what you think of the concept now...better or no?

WireDino's picture
WireDino
Activity Score 237

Cool art. But what do I know?

diabili's picture
diabili
Activity Score 543

Anyway! Thanks Dino;)
We know a little, but we are here to learn, learn learn and improve.
The big fight..hehhe;)

certaintly's picture
certaintly
Activity Score 3994

i like the concept of the first one.

it should be "there and back" instead of "go and back"

the image of the first one doesnt say anything for me. you just show a couple traveling. i dont see any real benefit.

I also like the concept of the second one, but i dont like the copy. the image works, but i think the art could be refined.

the copy of the second one is no good. i think it could be something funnier, cheekier, cleverer, newer. but with the same message.

diabili's picture
diabili
Activity Score 543

Hi Certaintly, thanks for your time and tips I appreciate;)

I´ll improve the copy, and the art..see you soon:)

mattndan's picture
mattndan
Activity Score 953

You're still not persuading me to fly with easyJet. This could be for any low budget travel company, basically all you're saying is travel to Paris to patch up my broken relationship.

Think about WHY people travel, what the benefits to me as a consumer are. Why fly instead of take the train? Why fly easyJet instead of BA? Why go on holiday at all instead of staying at home?

diabili's picture
diabili
Activity Score 543

I understand what you say...
Thanks for your tip;)

adri10288's picture
adri10288
Activity Score 337

2nd ad is a lot better. And 'We make happy people' is a lot better than 'We make people happy'...First ad on the other hand needs a new payoff line of copy. 'There and Back' implies that they've returned to their original destination which they are not really doing right.

prasadrishi's picture
prasadrishi
Activity Score 115

I think, it needs a re-look on the whole.

diabili's picture
diabili
Activity Score 543

Thanks for your tips...guys.

diabili's picture
diabili
Activity Score 543

Hi guys.

What you think about last two.

Principally about art direction?

And thanks for your feedback ;)

diabili's picture
diabili
Activity Score 543

The last is under development. First idea....
What you think?

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