To whom it may concern #1 - PSA ads.

Hi there!

I was fed up to repeat the same thing every time someone posts a bad PSA ad so here it is for once and for all. =)

Peace.

To whom it may concern #1 - PSA ads.

41 comments

WireDino's picture
WireDino
237 pencils

That. You sir, are the voice for the future.

slimwhipme's picture
slimwhipme
85 pencils

haha nicely done buddy

shanuea's picture
shanuea
789 pencils

You do realize this is a PSA ad don't you? ;)

I agree 100% with you.

Unfortunately I am forced to create a PSA ad for class so I apologize in advance for when I post it up on here for critique.

Shawali's picture
Shawali
8393 pencils

Yes, a PSA to finish them all.

Good luck with yours =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

WireDino's picture
WireDino
237 pencils

One ring to ru– okay, I'm done.

WireDino's picture
WireDino
237 pencils

One ring to ru– okay, I'm done.

Shawali's picture
Shawali
8393 pencils

=)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Shawali's picture
Shawali
8393 pencils

Weirdly enough, soon after having posted this, PSA ads seem to be poping everday on the forum..... :(

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

shanuea's picture
shanuea
789 pencils

And a condom ad.

Shawali's picture
Shawali
8393 pencils

Bumped. Sorry.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

certaintly's picture
certaintly
4060 pencils

you have a lot of typos or grammatical mistakes or whatever they're called in there

adityakesarkar's picture
adityakesarkar
111 pencils

Likes

shanuea's picture
shanuea
789 pencils

I'm just going to bump this, the message hasn't gotten through yet.

tickey's picture
tickey
46 pencils

Great advice, btw posted my first PSA just before reading this. Next may be a product as you suggested :)

jteslik's picture
jteslik
1381 pencils

Hey CP, why don't you go make one of these for products where the emotion is already built in? PSA's have a lot to do with that as well, but the larger picture is that condoms, beer, jell-o, hot wheels, etc. are already fun and don't offer the CW/AD a chance to develop a unique voice for the product or get creative with their marketing. So basically, stay away from stuff that is already fun, emotional, or that you don't have to think about strategy for. Because execution isn't nearly as important as strategy.

tickey's picture
tickey
46 pencils

Well, as a new entrant in this wonderful and creative ad world, I do think that for a person like me the PSA'S are great way or the only way to start and show the 'talent' you got. Creating a dummy ad campaign for an established product is like advertising that product without any cost.
I respect all the views but I think this is the only way I can start and hopefully get noticed by someone.

Shawali's picture
Shawali
8393 pencils

As a student, you should especially stay away from PSA campaign. Chances are that you will come up with the same "first ideas" tha millions of students already came up with for the last 4 decades (like the cigarette/gun thing, for example)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

jteslik's picture
jteslik
1381 pencils

The idea of spec ads is to show the work you would produce if you were working for a real agency. While you might get some PSA work at an agency, odds are what you're going to be selling is toilet paper and shampoo. You can't say it's like working for free, because in reality your ads are still speculative--they will never be reproduced, printed, or otherwise used by the companies whose products you wrote them for. It just functions as a demonstration of your skill.

If you're concerned about one of your ideas being stolen, then at least you have proof that it was yours originally. Most respectable ad agencies don't need to steal junior work to pay the bills anyway. And if your primary concern is getting noticed (in a good way), then you should stay away from PSA ads. Nearly every printed or online source will tell you this. This is not an opinion, this is a fact that any decent agency does not want to see ads for products where the emotion is already built in. It's easy to get people on the bandwagon to stop murdering baby seals, it's much more difficult to convince people that their deodorant isn't as good as what you're selling. Don't take the easy route, because everyone in this industry knows how easy it is.

shanuea's picture
shanuea
789 pencils

If you want, you can come up with a fictional brand of product. "Tickey's Toothpaste" or something.

tickey's picture
tickey
46 pencils

Agree

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
78 pencils

I particulrly like the second part of your ad. Valid points.

Augustyanag's picture
Augustyanag
63 pencils

marvelously done. thanks

dearturki's picture
dearturki
311 pencils

Am also fed from seeing this ad again and again, where did you get it from Shawali? and why you always put it up when you want to comment on any PSA campaign??

Shawali's picture
Shawali
8393 pencils

Where did I get it? I made it.

And I don't "put it up". Some people feel the need to bump it up every now and then and use it to comment on bad PSA. Maybe because what it says is true.

Have a good day.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Rana Shiv Charan's picture
Rana Shiv Charan
119 pencils

oh finally i understood, y not to experiment on PSA's. THANK YOU shawali.

Hellas's picture
Hellas
1172 pencils

you should make poster size prints and sell them on ebay/amazon

"I don't live in Greece, Greece lives in me..."

Shawali's picture
Shawali
8393 pencils

Haha, why not! Good to have you back.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Hellas's picture
Hellas
1172 pencils

Thanks

"I don't live in Greece, Greece lives in me..."

Dewdrop's picture
Dewdrop
60 pencils

Developing PSA is also a part of creative exercise whats wrong in that.Most student start with the PSA also

Shawali's picture
Shawali
8393 pencils

"Most student start with the PSA also"

That's exactly what's wrong with that.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

bocciaman's picture
bocciaman
8 pencils

How can I share this on my FB page? I love it. Can I have permission to copy it, share it discuss it on my blog http://www.insidethatad.com/?

Shawali's picture
Shawali
8393 pencils

Feel free to post it wherever you want. Spread the word!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

tytycadet's picture
tytycadet
49 pencils

The brief no one wants in the agency is the one you should take. Every brief, every product, every client has an opportunity to produce something of genius. Yes the first 99 ideas you have probably have been done before, so keep going....and going... and going. If you take on the easy briefs how will you improve? Just my two-cents. I don't think you should shy away from anything.

Shawali's picture
Shawali
8393 pencils

Fair point, though this post is about spec ads and is aiming at mostly students, who have a tendency to do a lot of spec PSA.

Also, I feel that PSA briefs are the kind everybody wants =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

dearturki's picture
dearturki
311 pencils

I love CSR and PSA campaigns, give you freedom to imagine and think of others, BIG fan!

HowieDallard's picture
HowieDallard
10 pencils

This is a great piece. Informative and beautiful! I hope everyone in advertising will take a look at this.

It's midnight. Do you know where your cookies are? Someway they're right underneath you. Others try not to even think about it. --Target

chaowei's picture
chaowei
16 pencils

Why is it an issue that PSA's have been "done"? I think the first criterion must be "moving or not". Remember, it's in the public interest, so people will never ask if it has been done before.

Well, except if the earlier work has failed.

courtneycopy's picture
courtneycopy
10 pencils

Nice design, but you know what I hate more than student-made PSAs? Art directors who don't bother to use a copywriter:

Copy/paste into your layout to fix. YWIA:

PSA campaigns (or one-shot ads) are the plague of any portfolio. Save the tigers, water, paper, Earth, kids! Don't drink and drive! Even the infamous cigarettes are harmful to your health—yes, we've really seen that one—have been submitted to the Exhibition forum on a daily basis. 98% of the time, they are visually, conceptually, and strategically total and utter crap. That doesn't necessarily mean the person who created them are terrible at making spec ads, but

JUST REALIZE THIS

Every day, all over the world, loads of top-notch agencies with a full staff of award-winning creatives and strategic planners work their asses off to create innovative 360 PSA campaigns. And even they can have a hard time doing so sometimes.

Also, campaigns against alcohol or cigarettes, for example, have been created on a daily basis FOR DECADES.

See what you're up against?

As a student or beginner in the business, the odds of coming up with something remotely unique are pretty slim. Not that's in impossible. But it's pretty damn close.

So don't waste your time trying to come up with a new, cheesy "don't drink and drive" print ad or whatever injustice your bleeding heart told you to raise a wrathful fist against. Chances are, it's been done before. That other idea you had? Done already. And that one? Done. OK, but this one? It was already in DDB's trash back in 1995.

INSTEAD, focus on basic, day-to-day products. Make a cool campaign for plastic gloves or washing powder. The plainer the client is, the more creative the strategy has to be. That's what creative directors will judge your portfolio on.

Shawali's picture
Shawali
8393 pencils

Haha, thanks for taking the time for correcting the copy =)

To be fair, English isn't my native tongue and I didn't have any copy writer, let alone an English speaking one, at the time. So I did what I could. But it's not too bad for a froggy, isn't? =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

AdillyWay's picture
AdillyWay
128 pencils

I'm a student and now I'm definitely staying clear from PSA thanks to these constructive comments. I usually just make unofficial spec ads for products and services offered by brands, or just make up a product with a particular benefit.

Shawali's picture
Shawali
8393 pencils

That's the spirit!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

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