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Dont Drink & Drive
I think it would work better WITHOUT the grave.
WHY always PSAs?
Stop it stop it stop it stop it.
Please do an advert for an airline, a bank, a beer, a camera, a chocolate bar ANYTHING but PSA.
Just know this : every idea you had, you're having or you will have for whatever PSA you wanna make is 99% sure to be bad and/or already done. Fact.
Just do as Mattndan says : take a day to day product, identify what makes it stand out and work on this.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Is that a one lane highway?