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Here is an idea for a campaign I'm creating for Adidas
"Driven by you"
Here are some wallscapes/billboard ideas I had in mind
All copy comes from me, no quotes
So I'm guessing no feedback means terrible?
Some cool ideas here. I'd say if you are going to use the "dear self" approach, each one needs to be as strong as your first one. I like that one because it shows some kind of benefit that Adidas gives you, which, in this case, helps you lose or gain weight. The champion one kind of does it, but it's a little long and doesn't come across as clear (to me).
The last two, meh. The last one definitely has the better line, but I think the dear self concept is far more interesting and I think it will make for a nice 3-piece campaign.
The tagline works fine, but I think it can be stronger. I tend to think of cars whenever I see the word "drive" in an ad. Maybe, "Powered by You"?
But anyway, great job!
Thanks for the feedback.....I appreciate it!
Although i like the dear self concept but I would suggest that you keep the statements short, i feel the copy in the first one is although intelligent but to some audiences it can be confusing as well, i love the david beckham one, it I feel is very powerful,
Wow thought the complete opposite. I'll stick with the "dear self" concept. Thanks for the critique
same. Dear self concept is good, but need to change copy except in first one.
in second concept, I only find the copy interesting. Looks like could be nice motivational poster
You might have something with the "dear self" strategy. I'm not sure about the way this strategy translates into this campaign.
The fourth one looks like an ad for Beckham more than Adidas.
Watch out your kerning, though. It's all over the place.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Yea the spacing is doing something funky. Man this is good feedback. Thanks