Why is unoriginal work being awarded at Cannes?
The Unhate campaign has just been award a Grand Prix at Cannes. I won't say it's a copycat but it's not quite fresh either. The idea itself is very basic and we've already seen similar executions.
Do the Cannes judges not care about originality?
Here's an excerpt of the rules:
"The International Festival of Creativity offers experts from the world of advertising the opportunity to promote themselves by showing their best and most ORIGINAL creative work in this unique international event."