sugar free:Diabetes

A fictitious brand of sugar free candy targeted for Diabetic patients.

Ants are being misdirecting from this 0% calorie sugar free candy due to it's sweet sugar taste.

AS PART OF MY PORTFOLIO BUILDING; your feedback is valuable.

KC College of Management Studies,Mumbai
Diploma in Advertising & PR

Conceptualization: Kiran Kumar Padala, an amateur copywriter

Ad Analyst's picture
Ad Analyst
ADolescent Kiran's picture
ADolescent Kiran
Activity Score 7

of course the idea is similar but the scenario is different!!

similarity is a familiar word in advertising.

sagarER's picture
Activity Score 16

dubbing concept are not attractive the people

Sagar E Radam
Web Designer

citizenzen's picture
Activity Score 20

I agree. It's not an attractive concept. I wouldn't choose to use diabetes as a selling point.

shanuea's picture
Activity Score 781

Besides being similar - it's a fairly weak concept. The link to the ambient ad had at least a novelty factor using real ants.