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tupperware

Tupperware concept

tupperware
tupperware
campbellcoha's picture
campbellcoha
341 Activity Scores

pardon the typo on cobbler.

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Shawali's picture
Shawali
8442 Activity Scores

The idea is good but it doesn't show the product benefit, especially with this line. On the contrary, what I understand is that the cobbler or the lasagna will be all mixed up while being contained in a Tupper Ware box.

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No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

campbellcoha's picture
campbellcoha
341 Activity Scores

I'll work on the copy.

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mattndan's picture
mattndan
953 Activity Scores

I think what you're saying is, Tupperware makes your food go further? as in last longer.

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jonce's picture
jonce
19 Activity Scores

I'm torn between two concepts. Is it a freshness thing? or a tight, leakproof seal thing? Either way, I like the AD; nice and clean.

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campbellcoha's picture
campbellcoha
341 Activity Scores

The latter. The typography represents the movement of your food inside your car from point A to point B. It's influenced by Google Maps. I think I'll be changing the copy to "Next time, buckle up your meal."

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jteslik's picture
jteslik
1393 Activity Scores

I'd never do a tupperware ad because the line "Keeps food you can't finish from becoming food you can't identify" just sums that sucker up. Never gonna do better. I get the idea but I don't see what the GPS theme has to do with anything. And for the love of god, don't change your tag. It's the only thing working well here.

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Mr.astromax's picture
Mr.astromax
41 Activity Scores

between A and B (maybe i'm stupid) can't really understand the concept!!

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shanuea's picture
shanuea
781 Activity Scores

I don't think it's clear enough. Since when is tupperware well known for using whilst driving?
I would not have guessed you're using GPS anyway.

There is something in this idea though. Just not sure what it is.

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campbellcoha's picture
campbellcoha
341 Activity Scores

You guys ever had a pie on a plate in your lap while someone is driving?

I know Tupperware is known for preserving food for longer periods of time. So does everybody else....

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shanuea's picture
shanuea
781 Activity Scores

By the way, what's cobbler?

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