I have Nerdphobia. Please help.

Hello everybody.

I am Leonardo and I have been working as a copywriter for 7 years.
Six months ago I was diagnosed with Nerdphobia, a mental disorder which strikes traditional copywriters with the crippling constant anxiousness of being replaced by a digital expert.

Medications do not seem to work (not to mention the side effects) and
the guys at the group reckon a good book on new media might be our next try.

Would you please suggest me some title?

Thank you and God bless

Leonardo Pastacaldi

Shawali's picture
Activity Score 8442

Really good question. I feel exactly the same =)

For now, I can only recommend you to read Luke Sullivan's "Hey Whipple, Squeeze This". The latest edition deals with new medias.

EDIT: after a quick googlin' I've found this : "Ho my god what happened and what should I do?" The title seems perfect for people like you and I =)

EDIT 2: You can get the PDF version of "Ho my God..."by paying with a simple Tweet.

And here's another one, we slightly more and better reviews : Digital Advertising: Past, Present, and Future It's the Kindle version, though.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Leonardo Pastacaldi's picture
Leonardo Pastacaldi
Activity Score 32

Thank you so much Shawali!

For your suggestions and your sympathy.

I read "Hey Whipple, Squeeze this" a year ago and it's like gospel to me.

I've already read Oh my God... either. Not as big as Hey Whipple but very up-to-the-minute, at least for a traditional copywriter, and straightforward. I definitely recommend it.

Yet, I have never heard of the last one! Sounds intriguing. I'll look for the print book - e-books are not my thing - and get myself a copy.

Thanks again.

Let's keep in touch. I'll let you know when I bump into some title for nerdphobics.

Here's my linkedin:



Shawali's picture
Activity Score 8442

Yeah, no problem.

LinkedIn request just sent.

Good readin' =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

asafg's picture
Activity Score 2

hi i am asafg