Gillette " Take it all off"

Hey,

I'm trying to understand what exactly Gillette is trying to say with this ad (and the other ads from the same campaign).
Gillette is for everyone? - gay, trans, fat, skinny...? Or simply that it can be used everywhere and that it can "take it all off"? What is the central message and the benefit for the consumer?

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Senior Creative Directors: Kara Goodrich, Cesar Finamori
Art Director: Cesar Finamori
Copywriter: Kara Goodrich
Account Supervisors: Henrie Clarke, Cassi Pires, Jen Scarpa
Art Buyer: Erin Breen
Photographer: Billy Siegrist

Gillette " Take it all off"

2 comments

Mia22's picture
Mia22
4 pencils

Have to agree with you. That ad has no central message other than that you can take your hear off with Gillette.

Wordnerd's picture
Wordnerd
6662 pencils

These are all clothes from one person. He takes of the coat, the pants and vest the shorts and finally his body hair.

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