Gillette " Take it all off"
I'm trying to understand what exactly Gillette is trying to say with this ad (and the other ads from the same campaign).
Gillette is for everyone? - gay, trans, fat, skinny...? Or simply that it can be used everywhere and that it can "take it all off"? What is the central message and the benefit for the consumer?
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Senior Creative Directors: Kara Goodrich, Cesar Finamori
Art Director: Cesar Finamori
Copywriter: Kara Goodrich
Account Supervisors: Henrie Clarke, Cassi Pires, Jen Scarpa
Art Buyer: Erin Breen
Photographer: Billy Siegrist