Ziploc

Hey guys.

So here's a 2 piece campaign for Ziploc a friend and I came up with some months ago. We're still struggling with the copy, obviously. The angle is that Ziploc keeps your food fresh for days on end, allowing you to eat the same thing everyday. Feel free to to make some submissions =)

Anyhoo, shoot me some comments, lads.

Ziploc
Ziploc

13 comments

C-W's picture
C-W
86 pencils

I like the illustrations and the use of color. The visual is the strongest element in this campaign. Maybe a small, short headline near the product shot is the solution?

"Fresh goodness day after day."

Oh, this line is bad.

Looking for feedback on comp ads I do in my spare time.

Shawali's picture
Shawali
8404 pencils

Hey wait, that's the a particularly bad line. And I must admit I kinda like it =) I just think it would stick very well with the broccoli one.

Thanks for the comment! =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

jteslik's picture
jteslik
1391 pencils

Lol, you're sure desperate for a tag.

I think the first one is a gem. Second one, however, doesn't make sense. If you eat that much food it's not going to go bad before you stuff it into your face.

EDIT: Oh, and I think she still looks like a fat person, despite the "My Baby" on the shirt xD

certaintly's picture
certaintly
4060 pencils

i think the 1st one doesnt work as well because the generally accepted idea is that kids hate broccoli, fresh or not fresh.

also, this seems targeted more towards kids than towards parents.

the copy could help direct this more towards parents "keeps *their* food.."

shanuea's picture
shanuea
781 pencils

The only suggestion I'd add is : instead of saying 'the same food every day' (which to me anyway has a slightly negative tone to it) say something like "Eat your favourite food every day."

2cents

Shawali's picture
Shawali
8404 pencils

Problem is, it wouldn't work with the first one. The kid hates broccoli and has nightmares about it because since they are kept fresh in Ziploc bags, he has to eat them everyday...

So the line has to stay neutral.

But thanks for the imput!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

certaintly's picture
certaintly
4060 pencils

the problem is that you are executing 2 different thoughts

shanuea's picture
shanuea
781 pencils

You currently have two different lines. I seem to recall someone advising for a campaign the copy should stay the same but the visual can change - is that accurate?

Maybe to tie in with the calendar reference you could say something like "Keeps it fresh. Day after day after day."

Shawali's picture
Shawali
8404 pencils

Funny, this was one of the line we had already.

Yes, there's 2 different lines, but I really want one. The second one is less of a line than a statement of the strategy. I'm almost having actual broccoli-free nightmares about this campaign!! =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

shanuea's picture
shanuea
781 pencils

"Unlock fresh food every day."

"The same food, the same freshness. Day after day."

Trollolo's picture
Trollolo
16 pencils

I think the second line is a killer :D but probably a lil bit shorter like "Same freshness. Day after day.

shanuea's picture
shanuea
781 pencils

Nice name Trollolo.

What program do you do your illustrations in Shawali?

Shawali's picture
Shawali
8404 pencils

For these ones, I used Photoshop.

Funny this post got bumped, I ditched these a while ago, by lack of a proper line.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Log in or register to post comments