Ziploc
Wednesday, April 11, 2012 - 21:24
Hey guys.
So here's a 2 piece campaign for Ziploc a friend and I came up with some months ago. We're still struggling with the copy, obviously. The angle is that Ziploc keeps your food fresh for days on end, allowing you to eat the same thing everyday. Feel free to to make some submissions =)
Anyhoo, shoot me some comments, lads.
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13 comments
I like the illustrations and the use of color. The visual is the strongest element in this campaign. Maybe a small, short headline near the product shot is the solution?
"Fresh goodness day after day."
Oh, this line is bad.
Looking for feedback on comp ads I do in my spare time.
Hey wait, that's the a particularly bad line. And I must admit I kinda like it =) I just think it would stick very well with the broccoli one.
Thanks for the comment! =)
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Lol, you're sure desperate for a tag.
I think the first one is a gem. Second one, however, doesn't make sense. If you eat that much food it's not going to go bad before you stuff it into your face.
EDIT: Oh, and I think she still looks like a fat person, despite the "My Baby" on the shirt xD
i think the 1st one doesnt work as well because the generally accepted idea is that kids hate broccoli, fresh or not fresh.
also, this seems targeted more towards kids than towards parents.
the copy could help direct this more towards parents "keeps *their* food.."
The only suggestion I'd add is : instead of saying 'the same food every day' (which to me anyway has a slightly negative tone to it) say something like "Eat your favourite food every day."
2cents
Problem is, it wouldn't work with the first one. The kid hates broccoli and has nightmares about it because since they are kept fresh in Ziploc bags, he has to eat them everyday...
So the line has to stay neutral.
But thanks for the imput!
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
the problem is that you are executing 2 different thoughts
You currently have two different lines. I seem to recall someone advising for a campaign the copy should stay the same but the visual can change - is that accurate?
Maybe to tie in with the calendar reference you could say something like "Keeps it fresh. Day after day after day."
Funny, this was one of the line we had already.
Yes, there's 2 different lines, but I really want one. The second one is less of a line than a statement of the strategy. I'm almost having actual broccoli-free nightmares about this campaign!! =)
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
"Unlock fresh food every day."
"The same food, the same freshness. Day after day."
I think the second line is a killer :D but probably a lil bit shorter like "Same freshness. Day after day.
Nice name Trollolo.
What program do you do your illustrations in Shawali?
For these ones, I used Photoshop.
Funny this post got bumped, I ditched these a while ago, by lack of a proper line.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094