Is saying 'no' during a creative session taboo?
First of all, happy new year to you all,
I ended last year wondering about this question, so I'm starting the new year with posting it here.
Basically, a lot of people say that you shouldn't any kill ideas during a brainstorm session, that all ideas have potential and that by saying 'no', you make the session very difficult, but somehow, I find it hard to believe that. Are you allowed to say 'no' and label something as a bad idea in a premature stage?
I understand it might make the brainstorm session very rough and difficult, but I doubt it's productive to continue in the wrong direction. I reckon it's all about the balance but some people keep insisting saying 'no' is a no-go.
Anyhow, I'm very interested about your takes on this.