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guinness billboard

guinness billboad - part of "gu___ess who" campaign

ivan's picture
ivan

Maybe you can do something special for outdoor?

studio french's picture
studio french
Activity Score 28

thats kind of a broad suggestion... what would you recomend?

buy by bye's picture
buy by bye
Activity Score 544

for outdoor i think
'gu--ess' would be better; without 'who' and without the logo.
kinda like a teaser
but not
if ya know what i mean
lol

MarceloG's picture
MarceloG
Activity Score 820

I thought better about this and I'm afraid people can think "guinness who?", like "who the heck is Guiness?".

Am I wrong or this could really happen?
______________
In God I trust

buy by bye's picture
buy by bye
Activity Score 544

lol er no..

MarceloG's picture
MarceloG
Activity Score 820

Sorry dude, but what does "lol or no" mean?

Bad English.
______________
In God I trust

buy by bye's picture
buy by bye
Activity Score 544

true, bad english. because it is a 'cyber' english. i don't say 'i am laughing so hard!' i say 'lol'..

what I meant with 'errr no' is.. '...no. d'oh!' (homer simpson?)

i think noone would think 'guinnes who?'.. because the viewers put the 'guinness' in the sentence..
it isn't a given.
they read guess who.. the rest is their imagination.

ahh
lol btw (laughing out loud by the way)

ppl should learn to chill.. n b nice.. (people should learn to chill.. and be nice)

MarceloG's picture
MarceloG
Activity Score 820

Thanks man, I've been of great help.

Btw, I know Homer. But here we have The Simpsons speaking Portuguese.
______________
In God I trust

buy by bye's picture
buy by bye
Activity Score 544

I'm a lady.. not a man

ooo Portuguese simpsons.. but homer's original "d'oh!" is worth hearing =)

MarceloG's picture
MarceloG
Activity Score 820

I'm sorry, lady. I wont forget.

I have seen Simpsons in English and it is a lot better than the one in Portuguese. I just don't remember the "d'oh!".
______________
In God I trust

Wordnerd's picture
Wordnerd
Activity Score 6692

why the guinness logo? think you don't need that after years of their "white-brown" campaign

studio french's picture
studio french
Activity Score 28

you would think that. but there are SEVERAL people that are still unfamiliar with guinness. the color, the style... etc... a call to action is needed, i think. non?

TRICKY's picture
TRICKY
Activity Score 3954

dont put the logo

The man who stops advertising to save money is like the man who stops the clock to save time

HOLA's picture
HOLA
Activity Score 82

Leave the logo in. It works.

studio french's picture
studio french
Activity Score 28

thanks! thats what i was thinking!

Davosk's picture
Davosk
Activity Score 4815

Please, definitely NO LOGO, it will be great rather than good.

Wordnerd's picture
Wordnerd
Activity Score 6692

i think you kill the headline with the logo. i'd find it a lot smarter and funnier without it. well, you can't make an ad everybody finds perfect ;)

miko1aj's picture
miko1aj
Activity Score 3086

If the Logo is IN whole idea is crushed. There's no point to guess – „there's no time to play”.

HOLA's picture
HOLA
Activity Score 82

Brand recognition. Leave the logo.

Davosk's picture
Davosk
Activity Score 4815

The branding is the head of beer. Has been for decades, everyone knows it.

studio french's picture
studio french
Activity Score 28

no, not everyone. most people... working on this campaign, i met several people that had no idea what guinness looked like.

studio french's picture
studio french
Activity Score 28

again, thats what i was thinking. there are people (believe it or not) that have never heard of guinness. so a little "gue___ss who?" is good, but there has to be some sort of call to action... some sort of, as HOLA said, brand recognition. a company pays for an ad... they want to make SURE that people know who its for.

nsk's picture
nsk
Activity Score 145

saw this as a print ad first... works way better as print.. why a billboard? its not working with the environment at all.. dosent communicate anything different..so why put it on a billboard? i think that there needs to be a reason to do a billboard and in this case i just dont see it.. so.... keep it as a print.. cause it is doing absolutely nothing interesting as a billboard.. its just a HUGE print ad..

studio french's picture
studio french
Activity Score 28

works for the campaign

Darrin Stephens's picture
Darrin Stephens
Activity Score 242

For me logo or no logo is not the issue here. The thing that concerns me about this ad is that when you fill in the blanks, the ad reads " Guinness Who?" Which makes no sense. I wonder if you should drop the who and the question mark, and simply let it read "Gu___ess." By the way, why is the first "G" not capitalized?

studio french's picture
studio french
Activity Score 28

all lower case is a little more aesthetically pleasing. proper caps is not always necessary in advertising.

peter_halasz's picture
peter_halasz
Activity Score 2

I like tit :-) damn good :-)

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

works better in print.

CG

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