What do you think of the way clients select creative concepts?
Fellow creative and advertising professionals,
I need your insights. Are you frustrated with the way that clients choose which idea to go forward with? Does it have an impact on the quality of the work, the results, and your life and career? Or do you feel like it works pretty well?
I'm asking for your assistance with a short (9 multiple-choice question) survey about the Creative Selection Process. Please find 30-60 seconds and register your opinion.
Take the survey at: http://jeff.gs/creativesurvey2011
Thanks in advance!
- Jeff Greenhouse