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McDonalds Euro Stunner

Spec ad for 1 Euro burger from McDonalds. I'm curious whether you guys think this works.

Stefan Apswoude & Jaap Grolleman.

McDonalds Euro Stunner
Shawali's picture
Shawali
8442 Activity Scores

Feels very much like a first idea. Too literal.

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borisblackbox's picture
borisblackbox
17 Activity Scores

i like the simplicity lol surprised this has never been done before.

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Bob.C's picture
Bob.C
1161 Activity Scores

It works but it's a bit bland, not much fun. Font for burger needs altering to be a bit clearer

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Andrew001's picture
Andrew001
8 Activity Scores

Hi All,I am new one and just enjoying a good artistic work here.Please be cool for any no need question . Its a very nice and simple.I agree with that why not the different color of text Burger.

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Jaap Grolleman's picture
Jaap Grolleman
6992 Activity Scores

I copied the design of the Euro coin, if I'd change the colour of the text it'd lose the idea.

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Jaap Grolleman's picture
Jaap Grolleman
6992 Activity Scores

Thanks for the comments guys. It's not a first idea at all, although it was made for a different brand - though we felt it suited McDonalds heaps better (hence it's a spec ad). Maybe it's too simple ;p

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michelB's picture
michelB
2 Activity Scores

The design of the Euro is simple but cute. McDonald’s, at about 19% of the market, is the world's fast food leader. However, the price of food and paper is on the rise, and with it, their expenditures.

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janey's picture
janey
21 Activity Scores

Doesn't do it for me. Not clever enough. You could do much better executions for this brief.

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certaintly's picture
certaintly
3994 Activity Scores

yea, definitely dont change the font color of the word "burger"

integrating it with the coin as much as possible is best.

i think this definitely works. it's really simple and nothing groundbreaking or too interesting. but it's a good visual resolution.

work, works.

the coin might be a bit big, though. see if making it smaller looks better.
another idea might be to just show the side of the coin, horizontally, making it look like a burger. (maybe, just a thought..id have to see it to see if it works)

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shanuea's picture
shanuea
781 Activity Scores

Probably needs a short line of copy at the body expanding on the idea. "1 cheeseburger for 1 Euro now at McDonalds" or something.

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certaintly's picture
certaintly
3994 Activity Scores

that defeats the purpose of the visual resolution

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shanuea's picture
shanuea
781 Activity Scores

You need to know the details of the deal. What burger do I get for 1 Euro? A big mac, a cheeseburger, a mcchicken?

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certaintly's picture
certaintly
3994 Activity Scores

ah, i see what you mean.
yes i agree

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andylefty's picture
andylefty
4535 Activity Scores

I would say that it solves a brief and could run, but not for a spec portfolio. It's too small.

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certaintly's picture
certaintly
3994 Activity Scores

definitely

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