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not as long as active, Stays long
Sorry, playing around with various uses of the word "long" is barely an idea. You need to come up with some sort of insight. Ask yourself some questions about the selling proposition: Why do men want their deodorant to last long? What can men do when their deodorant lasts longer? What happens when men use competitor's deodorant that doesn't last long? etc etc etc etc – keep going until you find a true insight about the product, then start developing a smart way to illustrate it.