120 film titles, 30 friends, one-shot through 2 floors of an NYC movie theatre.

Thought you guys would seriously enjoy this. The artist and directors are out of New York and they did something really cool. I can see this making a big splash with the right brand attached. I know you know what I'm talking about.

It's up on their Vimeo page here: http://vimeo.com/20402030

And on YouTube here: http://www.youtube.com/watch?v=Eyl5nUYWoBE

For only being posted 3 weeks ago, those are impressive numbers for such an indie and grass-roots movement.