Description
Car drivers have a suffocating morning ride. At the same time, pollution from cars keeps the Earth from breathing. Biking helps both problems but most still go for a drive. Vanmoof wanted to convince them otherwise, so they coats bike lanes with Airlite's air-purifying paint, to give potential bikers a fresher space for travel and help the planet suffer less.
This student campaign titled 'ZO₂NES' was published in Germany in June, 2022. It was created for the brands: Airlite and Vanmoof, by ad school: Miami Ad School Europe. This Experiential and Integrated media campaign is related to the Transport industry and contains 2 media assets. It was submitted almost 2 years ago by Copywriter: Rafter Manguiat.
Credits
Advertising Agency (School): Miami Ad School Europe, Berlin, Germany
Art Director: Madalena Marques
Copywriter: Rafter Manguiat
