Description
Yves Saint Laurent Beauté makes a daring step into web3
As of June 2022, the L’Oréal Group iconic brand will embark on a journey to explore the latest digital frontiers thanks to a roadmap involving the creation of an NFT wallet dedicated to its community, several drops of NFTs and partnerships with web3 players orchestrated in collaboration with the agency Wunderman Thompson and powered by the Arianee web3 solutions. The YSL Beauty branded wallet and token-gated web3 hub
Always committed to pioneering change, YSL Beauté opens a whole new way of exploring and connecting its communities around the world, all built on the latest web3 technologies. As a brand, YSL Beauté is always responsive to emerging cultural trends, thrilled to experiment and co-create a place where everyone can feel confident, audacious, empowered and most of all, free.
Discover the vision of the brand at https://web3.yslbeauty.com/, a token-gated page that will become the hub of the YSL Beauté web3 journey. There will be a first drop on June, 15th that will allow Vivatech visitors and @YSLBeauty Instagram and Twitter accounts’ followers to claim their YSL Beauty NFT. Acting as a recognition token of the community engagement, those 10K YSL Beauty Golden Blocks (ERC721 minted on Polygon with the Arianee Protocol) will unlock utilities throughout the year including a premiere launch, whitelisting for NFT drops and much more.
This professional campaign titled 'YSL BEAUTY - Steps into web3' was published in United Kingdom in June, 2022. It was created for the brand: Yves Saint Laurent Beauté, by ad agency: Wunderman Thompson. This 360° medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted almost 2 years ago.
