YOU HAVE THE FREEDOM TO CHOOSE CAMPAIGN

As Finland prepares for its presidential elections, Valokuitunen’s new ad campaign draws a clever parallel between voting and choosing an internet provider. The ad uses the familiar image of an election ballot to highlight the importance of choice in a free society. It reminds Finns that just as they choose their leaders, they can also choose their internet service from multiple options in Valokuitunen’s network, as opposed to other fiber networks where you are bound to one service provider from day one. This comparison emphasizes not only the freedom of choice in daily decisions but also the significance of participating in the democratic process. By linking the act of voting to everyday choices like selecting an internet provider, the ad encourages people to exercise their rights and contribute to building a better society.