Decisions

When it comes to choosing a new home, especially a home to spend your precious retirement years in, there are a lot of factors that go into your final decision. Location, neighbors, activities and the surrounding community are all vital. To showcase the easy decision of choosing to live at Del Webb, the PulteGroup is launching a new campaign called “Decisions,” from their creative and social AOR, McKinney.

The spot features a married couple who are looking to buy a new home that satisfies both their wants and needs. As they look at the option, a smaller existing house, they are greeted by the neighborhood kids having a party in the backyard which makes the couple immediately say, “no.” With mobile homes all the rage, they move on to check out an RV but after seeing the size of the bathroom, they quickly decide against that option as well. They then go on to look at Del Webb, and as they check out all the amenities including the luxurious pools, spacious gathering areas, fitness options, fun people, they are constantly saying, “yes,” clearly agreeing that the property checks off all of their boxes for the perfect community to settle into.
The campaign will run across national media including Broadcast TV.