Xtraordinary Driving School
Agency: Maloca73
Description
In Brazil, there are 74 million drivers, but only two of them have Down Syndrome. Even though there are no restrictions for people with intellectual disabilities to get driver's licenses, they do experience more hurdles, including lack of proper instructor training. Localiza, Latin America's largest mobility company, created the Xtraordinary Driving School to help intellectually disabled people to get their driver's license.
This professional campaign titled 'Xtraordinary Driving School' was published in Brazil in May, 2023. It was created by ad agency: Maloca73. This OOH Outdoor and Print media campaign is related to the Automotive, Transport, and Travel and Tourism industries and contains 3 media assets. It was submitted 12 months ago by Estevão Domingues of Maloca73.
Credits
Credits
AGENCY: Maloca73
BRAND: Localiza
CMO: Antônio Augusto
BRAND DIRECTOR: Tatiana Rocha
DIGITAL MARKETING DIRECTOR: Juliana Valeriano
CREATIVE DIRECTORS: Dan Zecchinelli, Rodrigo Spotorno
DESIGNERS: Átila Milanio, Matheus Carvalho
COPYWRITERS: Ildeu Filho, Dan Zecchinelli
ART DIRECTOR: Estevão Domingues
PROJECT MANAGEMENT: Rayssa Monteiro
ACCOUNT EXECUTIVES: Camila Caldas, Vanessa Maraísa
ACCOUNT ASSISTANT: Vitória Jéssica
MOTION DESIGNER: Marco Oliveira
PLANNERS: Giovanna Bayara, Rui Tofani
WEB DESIGNER: Cláudio Nascimento
DEVELOPER/CODER: Braulio Mateus
CONTENT: Rejayne Nardy, Gabriela Sá, Lais Sousa, Rodrigo Sales
ONLINE MEDIA: Bruno Henrique Teixeira, Elaine Neves, Gabriela Mansano
ADVERTISING MANAGEMENT: Júlia Resende, Iane Sena
TRADE MARKETING: Luana Akemi, Larissa Pedrozo, Vitor Zavatta
CREATIVE CONSULTANTS: Daniel Correa, Eduardo Marques, Manuel Rolim, Marcos Hosken, Ricardo Matos
PHOTOS: LUMINI FOTOGRAFIA - Márcio Rodrigues, Marco Mendes
DIGITAL ARTIST: Sérgio Paulo
VISUAL IDENTITY: FutureBrand
