ADVERTISING

Environmental Pillar

Wrong Track

Description

"Every gun that is made, every warship launched, every rocket fired signifies, in the final sense, a theft from those who hunger and are not fed, those who are cold and are not clothed. This world in arms is not spending money alone. It is spending the sweat of its laborers, the genius of its scientists, the hopes of its children. The cost of one modern heavy bomber is this: a modern brick school in more than 30 cities. It is two electric power plants, each serving a town of 60,000 population. It is two fine, fully equipped hospitals. It is some fifty miles of concrete pavement. We pay for a single fighter plane with a half million bushels of wheat. We pay for a single destroyer with new homes that could have housed more than 8,000 people. This is, I repeat, the best way of life to be found on the road the world has been taking. This is not a way of life at all, in any true sense. Under the cloud of threatening war, it is humanity hanging from a cross of iron.

This professional campaign titled 'Wrong Track' was published in Algeria in October, 2019. It was created for the brand: Environmental Pillar, . This campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 4 years ago by Art Dirctor: sief refaat of Blue Monk Advertising.

Credits

Advertising Agency: Survival Agency, CAIRO, Egypt
Senior Graphic Designer: Sief Refaat

ADVERTISING

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