Description
Geletka+ a Chicago-based, creative agency, together with Carbone Fine Food have just launched the world’s first ever pasta sauce on tap.
Yes, pasta on tap, you heard it right. Geletka+ took a traditional beer tap, gutted all the inner workings, built custom valves, added heating and cooling in a self-contained scene-making machine they like to call the Pasta Tap. Carbone Fine Food brought the Pasta Tap, as the first of many planned events, to the UNFANCY cocktail party in New York earlier this summer.
Carbone Fine Food makes pasta sauce that brings the world’s best-tasting tomatoes, grown in volcanic soil and picked by hand in Italy together with their original recipe to tables across America. It’s what sets the scene.
“A pasta tap is perfect for such an iconic brand; it is a statement idea from a statement brand. When we do something, we do it right.," said Christina Downey, EVP Marketing, Carbone Fine Food.
“For us at Geletka+, we’re in this business to make great things with our clients. We live for design innovation, problem solving and of course ideas that make a statement. This project pulled from all our strengths, business strategy, creative thinking, engineering and of course bringing a real product to market.”
Geletka+ has partnered with Carbone since the beginning of 2022 with responsibility for ongoing creative and digital campaigns. Other clients include milkadamia, Tadano, Workbox and BCV Social to name a few.
This professional campaign titled 'World’s First Carbone Pasta Sauce on Tap' was published in United States in July, 2022. It was created for the brand: Carbone Fine Food, by ad agency: Geletka+. This Experiential and OOH Outdoor media campaign is related to the Food industry and contains 4 media assets. It was submitted almost 2 years ago.
