Dil toh baccha hai ji... toh lo uska thoda extra care with Zandu Heart Care Juice! (Your heart is like a child, take a little extra care of it with Zandu Heart Care Juice!)
Description
Right from childhood, we are told that our heart is the main part of our body that regulates every action of our body. Traditionally, it is said that Ayurvedic & herbal ingredients like Amla (Indian Gooseberry) & Lauki (Bottlegourd) makes our heart stronger.
Zandu as a brand aims to serve humanity by bringing pure, authentic and effective Ayurvedic products to the people. Zandu's Heart Care Juice is formulated with the goodness of these two ingredients.
The visual idea here is to show the main ingredients- Amla (Indian Gooseberry) & Lauki (Bottlegourd) in the form of a human heart which denotes that by drinking Zandu's Heart Care Juice our heart is enriched with the goodness of these Ayurvedic ingredients. Behind the heart, a splash (in the shape of a heart) of Zandu heart care juice is shown to denote taking holistic care of the heart.
The copy- 'Care For Every Beat Naturally & Ayurvedically' denotes that every heartbeat makes our life worth living & should be taken care of. 'Naturally & Ayurvedically' are the integrated USPs of the brand. The product is also integrated with the main topical wish- #WorldHeartDay.
This professional campaign titled 'World Heart Day Campaign' was published in India in September, 2022. It was created for the brand: ZanduCare, by ad agency: Auburn Digital Solutions. This Design, Digital, and Integrated media campaign is related to the Food and Health industries and contains 1 media asset. It was submitted over 1 year ago.
Credits
Advertising Agency: Auburn Digital Solutions
Associate Vice President (Communication & Strategy): Shantanu Tripathi
Executive Creative Director: Mahesh Abitkar
Senior Account Manager: Karishma Manvi
Associate Art Director: Abhijeet Kambli
Concept: Durva Sawant
Copywiter: Nirupama Ashok
Designer: Harshal Pawar
