Trash into Beauty
Glow Up
Description
To promote Foster Grant's ongoing effort to be more and more sustainable, MMB created an opportunity where a photoshoot could also serve as a genuine trash cleanup, where models, crew, clients, and agency all came together and cleaned up a coastal area in Miami, during Spring Break. The area was designated by the city of Miami, prior to the shoot, as a place that could use some help, and was officially registered with EarthDay.org.
This professional campaign titled 'Walk the walk ' was published in United States in April, 2023. It was created for the brand: Foster Grant, by ad agency: MMB. This Digital and Film media campaign is related to the Fashion industry and contains 3 media assets. It was submitted about 1 year ago by Executive Creative Director: David C Register of MMB.
Credits
Client: Foster Grant
Agency: MMB
Founders: Fred Bertino, Jamie Mambro
ECD: David Register
ACD: Alan Duda
Writer: Hannah Glickenhaus
Art Director: Alexa Caruso
Account Executives: Carrie Parks, Remi Pascal
Producers: Sara Ventetuolo, Julie Powell
Photography: Liz Von Hoene
