Words could be weapons

In recognition of PTSD Awareness Day, this campaign seeks to shed light on the profound impact of words on mental health. Presented through three thought-provoking ads, each carrying a powerful message, the campaign urges individuals to protect their mental space by choosing words over weapons.

The visuals in these ADs depict the formation of knives, guns, and bombs using strong offensive words. By utilizing such imagery, the campaign aims to emphasize that words possess immense potential to harm or heal.

The campaign aims to raise awareness about the lasting impact of verbal aggression and the prevalence of post-traumatic stress disorder (PTSD) in our society. It underscores the importance of fostering a compassionate environment where individuals choose their words carefully, demonstrating empathy and understanding toward others.

By promoting dialogue, empathy, and respectful communication, this campaign hopes to encourage society to be mindful of the lasting scars that hurtful words can inflict. By consciously choosing words as tools for understanding and support, we can contribute to creating a more empathetic and mentally healthy world.