Who are our children talking to?
Description
ISPCC (Irish Society for the Prevention of Cruelty to Children) has developed a new digital campaign alerting parents to the dangers of online grooming in the run up to Safer Internet Day on February 6.
The campaign, which taps into a very real concern for parents - do they know who their child is talking to when they are online? - will run across social and VOD.
Viewers initially see a young girl seemingly texting her peers. Messages and emojis fly across the screen as the questions grow increasingly intrusive and age inappropriate. But then, we see the ‘girl’ transform into a sinister-looking older man. It closes with a screenshot directing viewers to ispcc.ie where they can get online safety tips and advice.
The 21st annual Safer Internet Day takes place on February 6. The theme for this year’s global event is ‘Tech in our World’ and it explores the role of digital technology in the lives of young people, their views on new and emerging technologies and the changes they would like to see online.
This professional campaign titled 'Who are our children talking to?' was published in Ireland in January, 2024. It was created for the brand: ISPCC, . This Digital medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 3 months ago.
Credits
Client: ISPCC
Director of Marketing and Communications: Deirdre McNamara
Agency: AV3 Media
Creative Director: Dominique Carrara
Creative Producer: Michael Lynch
Client: ISPCC | Childline
DOP: Gordon Black
VFX: Robert Irvine
Editor: Robert Irvine
Colourist: Gordon Black
Media: Essence Media
Group Account Director: Aisling Baker
