Where #LoveRules Live Map

When it comes to love, Philippine society still has preconceived ‘terms and conditions.’ Because of this, a culture of fear and doubt still exists—people, especially those in unconventional relationships, find it difficult to express love publicly. Oftentimes, a simple loving touch is met with prying, judging eyes,
With these societal rules in place, does love really rule?
Being the catalyst for closeness and acceptance, closeup wanted to encourage people to overcome judgment by making a move. Love rules where we let it.
closeup created the Where Love Rules Live Map, a campaign that centered on finding, identifying, and amplifying safe spaces for non-normative couples to express love publicly, without fear or doubt.
By using the data gathered from couples, we were able to identify 274 safe spaces in one day, and made this available to every couple who needed it by simply visiting an online live map found on a microsite.
It also partnered with relevant influencer couples its audiences know and like to help further push the effort and to get more people to collaborate and share their stories and safe spaces.