ADVERTISING

Tencent Games Tencent

WheelCheer

Agency: Banana Balloon

Description

BACKGROUND
There are millions of children with disabilities in China who are unable to play sports on their own initiative, resulting in physical and psychological distress. At present, there is a lack of attention and support from all sectors of society. "Wheelcheer" focuses on the physical and mental health of children with disabilities and promotes the concept of equality in sports. No matter how tall or short, fat or thin, standing or sitting, every child can be an athlete and enjoy the fun and benefits of sports.

IDEA
The "Wheelcheer" adopts the upper body sensing technology to realize the interaction between the body and the screen with the help of the camera capturing the user's movement trajectory. This innovative design allows people to not only have fun in the game, but also complete the exercise, demonstrating the foresight of combining technology and health. At the same time, as a gamified exercise tool, "Wheelcheer" is not limited to specific disabled people, but is open to all users, breaking the traditional special care for disabled children and realizing the equality of exercise. Through the medium of scientific and technological games, it will attract a wider group of users from the perspective of promoting fairness in sports, and create a low-cost but meaningful sports experience for everyone.

This professional campaign titled 'WheelCheer' was published in China in February, 2024. It was created for the brands: Tencent and Tencent Games, by ad agency: Banana Balloon. This Content, Digital, and Experiential media campaign is related to the Electronics, Technology, Gaming, and Health industries and contains 1 media asset. It was submitted 12 days ago by Head of creative: Akae Wang of Banana Balloon .

Credits

ECD/Akae Wang
CD/Zita Zou
Copywriter/Akae Wang, Zita Zou
Art Director/ken Lin, Azusa Huang

Royal Ranthambore

ADVERTISING

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