We've Met Before ad
Digital design
Digital design 2
Description
The “We’ve Met Before” campaign began from the insight that many people in the brands’ target audience had used Accelerex services (POS Machines) without knowing they were doing so. They had even collected receipts with the brand’s logos but had never noticed.
The ubiquity of Accelerex’s POS machines and their payment support to many online retailers and leading banks drove this truth home – “We’ve met before, but you just didn’t know it.”
Leveraging a well known Nollywood Actress as a brand advocate, our strategy was to use the very real human truth of 'De Ja Vu' as the mirror to reference using a brand but not knowing it was familiar to you already
This professional campaign titled ''We've Met Before'' was published in Nigeria in August, 2022. It was created for the brand: Global Accelerex, by ad agency: Up in The Sky Limited. This Integrated medium campaign is related to the Finance industry and contains 3 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Up in The Sky Limited, Lagos, Nigeria
Copywriter: Oje Ojeaga, Chiamaka Obunadike
Art Director: Olawale Ogunsulire
Brand Management: Frances Okoruwa, Idiareno Atimomo
