Wax on or wax off?

Glimpse into the world of a true cheese master!
Kvibille is one of Swedens most beloved cheese brands, with a history dating back to 1928. The Kvibille dairy is the pride of the area, located by the beautiful Swedish west coast shores. Famous not only for their delicious handcrafted cheeses but also for the passionate staff, especially the knowledgeable and dignified cheese masters. So this year the current cheese master Roland is the face of the new campaign promoting a new launch; an updated version of the iconic Kvibille waxed edge cheddar. A Swedish favorite now also available without the wax, for easier everyday use. So with the help of his (authentic) apprentices Roland gives us a rare glimpse into the mysterious and challenging path of the cheese master. By flirting with the cinematic world of the eighties the campaign shows a new quite humorous side of the brand, and pays tribute to all the hard work that is put in to every cheese made in Kvibille. The integrated campaign is seen on tv, in print, out of home, digital and social media. In every channel our cheese master directly addresses all the cheddar lovers of Sweden with one simple question:
How do you prefer your Kvibille cheddar - wax on or wax off?