Description
Digital partnership with factory installed Apple’s Health app. Users who share their data and enable push notifications will receive a notification on the hottest predicted day of the year. The user will be serviced the ad if he or she have not accumulated at least 3.7 miles worth of steps. When swiped, it will launch the Health App. The user's normal fitness stats are displayed as always. Underneath, the distance a girl whom has to walk 3.7 miles for water each day. Below, the stat will be explained. At the bottom, is a call to fund water well building projects with a link to donate.
This student campaign titled 'water: Walk With Them' was published in United States in April, 2019. It was created for the brand: Charity: water, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted almost 5 years ago.
Credits
Advertising Agency: S.I. Newhouse School of Public Communication, Syracuse, USA
Professor: Mel White
Art Director / Copywriter: Mike Gaines
