Description
UPG has existed on the Ukrainian gas station market for more than 15 years, but it was not a brand. Our task was to create a new emotional brand with a gasoline context.
We found out that UPG visitors become long-term customers from the first visit. We call it love, isn't it? The main message of the campaign: UPG — love at the first tank.
Meetings at the gas station every day unite people's lives for a moment. The moment that could be more important than anyone expects. This insight formed our creative idea — the story of stories that reveal the new inspiring message of the brand. We made the main hero of the advertising campaign not a person, but a gas station.
This professional campaign titled 'UPG — love at first tank' was published in Ukraine in June, 2021. It was created for the brand: UPG, by ad agency: Vertigo Agency. This Film medium campaign is related to the Automotive and Transport industries and contains 1 media asset. It was submitted about 2 years ago by Creative Director: Marianna of Vertigo Agency.
Credits
Advertising Agency: Vertigo Agency, Kyiv, Ukraine
Co-owner Vertigo Agency: Denys Martynov
Creative Director, Vertigo Agency: Marianna Murashko
Head Of Art, Vertigo Agency: Max Balashov
Director: Fran Torres
Dop: Leandro Ferrão
Executive Producers, BRIX Creative Production: Irina Pigal, Vladimir Zhuravkin
