UGC ads lead WeRoad's first ever international OOH campaign

In a first for the UK, millennial travel company, WeRoad, is getting the nation to mingle with strangers. In its first ever international OOH campaign, the travel company is encouraging Brits to trade rush hour for the real rush of exploring the world with a new crew of friends.

Following WeRoad’s entry into two new markets in late 2022, the campaign is live across London, Rome, Milan, Madrid, Barcelona, and Paris, as WeRoad plays on its key USP of getting solo travellers together for the experience of a lifetime.

The above-the-line activity also marks the travel experts’ first OOH advertising push in the UK, with more than 3,700 ads visible across London. In a complete takeover of the city, travellers across the city won’t be able to miss WeRoad’s enticing invite to trade the desk job for a new adventure.

The ‘Grab Your Backpack’ campaign features a range of creative, carefully crafted in-house by the WeRoad marketing team, developed with the intention of playing on millennial language, humour and drive to create new experiences with others.

Across key London tube stations, commuters will be met with a mix of 48 and 16 sheet cross track ads, as well as 12 and 4 sheets in key station tunnels all featuring group selfies taken by WeRoaders themselves on trips to Thailand, Nepal, Peru, Cuba, Turkey, Iceland, Jordan, Canary Islands, and Morocco. Inviting commuters to ‘Grab your backpack, we’ll bring new friends’, these creatives are focused on bringing to life a selection of WeRoad’s trips, highlighting the brand’s USP of bringing solo travellers together in a unique, authentic way through its travellers. Who better to show you what a WeRoad trip is like than IRL WeRoaders?