Description
A new campaign honors Bolt’s promise of shockingly simple checkout with subtle humor, visual flair, and over-the-top yet admittedly relatable types of consumers. The spots, produced by kaboom and directed by Plummer/Strauss, present how shoppers – the Discount Diva and Multi-Tabsters among them – can be transformed into lifelong customers with the help of Bolt.
The Multi-Tabster has a million tabs open on his computer, does yoga while watering his plants, shaves while baking, and takes social media photos while exercising. And when it comes to purchases, he’s almost too distracted to check out. The Discount Diva loves high-style and living large on a deal. And she’ll seize the moment when the moment comes with a promo code. With an easy checkout that enables retailers to turn anonymous guest shoppers into account-holding member, Bolt translates any type of shopper into a lifetime customer.
This professional campaign titled 'Translate any type of shopper into a lifetime customer. ' was published in United States in March, 2023. It was created for the brand: Bolt, by ad agency: kaboom productions. This Film medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted about 1 year ago.
Credits
Client: Bolt
Meg Ciarallo, SVP, Marketing
Jason Rosenberg, Head of Creative
Rosi Georgieva, Creative Director
Haley Gardner, Creative Director
Adrian Hernandez, Senior Creative Producer
Production: kaboom productions
Lauren Schwartz, Founder/EP
Plummer/Strauss, Directors
Jon Goldberg, Producer
Steven Sills, HOP
Editorial Company: Cut+Run
Amy Rosenberg, Editor
Brian Stanley, EP
