Toons on Tour

Istanbul-based gaming company Peak has unveiled a new global campaign to promote its mobile game Toon Blast, developed in partnership with This Thing of Ours, Waste Creative’s animation studio.

This Thing of Ours has partnered with Peak to create a high octane 30-second film, which sends the stars of Toon Blast on tour in the real world. The video sees Wally, Cooper and Bruno, who all feature in the hit puzzle game, take to the streets of a US city in their car and caravan on their way to a disco dance-off, turning heads as they go. They win a trophy, draw the attention of local law enforcement, and finally escape back to the Toon Blast world.

This Thing of Ours harnessed a mixture of live action, soft-shaded frame-by-frame animation and 3D elements to create the film.

Production company Coffee & TV supported This Thing of Ours with the shoot, grade and compositing for the campaign.

The film will run across various online platforms, including YouTube, Facebook and Instagram.

Istanbul-based gaming studio Peak launched Toon Blast in 2017. Along with Toy Blast, the game quickly disrupted the casual puzzle game sector and became one of the most popular of its type globally.